dai11y 18/11/2019
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Website Accessibility and Buying Power of Persons with Disabilities
- A slightly controversial article from 2011, part of a business case for web accessibility series of blog posts by Karl Groves. Accessibility advocates say that making your site accessible makes it more profitable, as it opens it up to people who would otherwise be unable to purchase from you. This is true, but its impact can be exaggerated by including people whose disabilities don’t affect their ability to use the web, or who would never be able to use the web. Discarding these groups, Karl estimates that 7-10% of the US population truly rely on websites being accessible. He goes on to say that this group is “almost twice as likely to live in poverty”, and that without “heavy marketing” they are not going to know that your site is any more accessible than that of your competitors. In conclusion, accessibility for the sake of the “buying power of persons with disabilities” is not a very strong business case as it is unlikely to generate much income for your site. It’s worth reading the rest of his series which highlights stronger business cases for building accessible sites.
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