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Why your brain loves closed captioning

• 18% of the UK population regularly uses closed captioning, of which only 1 in 5 actually have hearing difficulties. Why?
• The article cites lots of reasons, such as helping with learning a new language. It can also be useful for people with autism and ADHD by providing “deeper context clues”. It also covers situational impairments, such as when sirens or other noises from outside drown out the sound of the movie. And of course, captions allow you to catch up on content on your phone, without disturbing the person next to you.
• “We can read faster than we can speak,” says Dr. Stephen Christman, a cognitive psychologist and professor of psychology at The University of Toledo. “With closed captioning on, the viewer can quickly read the current dialogue and then turn their attention back to the visual action and use their knowledge of what is being said — and what is about to be said — to enhance their appreciation of the nonverbal/visual aspects of what is happening on the screen.”
• The article cites some downsides, however: “It can really wreck a great punchline or suspenseful twist, making it ill-suited to anything that relies on surprise. It can be irritating when it’s poorly executed and riddled with errors.”

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