Chris Ashton

dai11y 21/07/2021

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Will Accessibility Become Increasingly Important for SEO?

  • A deque blog post, with no clear answer – but an interesting topic nonetheless.
  • Google has for years made mobile usability and speed a factor in SEO – Search Engine Optimisation – meaning that they favour websites which work well on mobile and load fast, and in turn, rank the website more highly in search results.
  • Google states that “everyone should be able to access and enjoy the web. We’re committed to making that a reality”. Google’s Lighthouse tool, which measures website performance and accessibility, provides accessibility scores which could very well lend themselves to an SEO ranking algorithm in the foreseeable future.
  • The article acknowledges that there is already a coincidental link between accessibility and SEO. Accessible pages tend to be well marked up pages, containing metadata, descriptive link text and headings, and alt text.

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