dai11y 20/07/2020

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Piccadilly Lights turned upside down to raise awareness of challenges faced by blind people

  • For the week of the 6th July, London’s infamous advertising billboard at Piccadilly Circus was turned upside down to raise awareness of the challenges raised by social distancing for the blind and partially sighted. RNIB said “the usual methods of navigating around public spaces rely on human contact, guidance and touch, all of which are no longer considered safe”. Adverts appeared 180° rotated, alternating with text “The world has been turned upside down, especially for people with sight loss”.

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