dai11y 11/02/2020

Your daily frequent11y newsletter, brought to you by @ChrisBAshton:

The Click-Away Pound Survey 2019

  • This 32 page report (ironically only available as Word/PDF documents) of last year’s survey has some highlights. There are 7.15 million internet users in the UK that have access needs (an increase of 1 million since 2016), with a spending power of £24.8 billion. Around 70% will click away from an inaccessible site, meaning businesses are losing out on £17.1 billion per year. The survey was last run in 2016 and things haven’t improved measurably since then. I’ve attached a graphic from the report that helps show the scale of the problem.
UK population 2018: 66.44m
UK population (over 16) with internet access: 48.13m
Internet users with a disability: 10.07m
Internet users with access needs: 7.15m
Source: The Click-Away Pound survey report 2019

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