dai11y 05/10/2022

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Accessibility Report July 2022

This is the first ever accessibility report from the Email Markup Consortium, intended to report on the state of a11y in the email industry.

99.9% out of 35,604 HTML emails tested contain accessibility issues categorised as “Serious” or “Critical”. These emails were from multiple industries, in multiple languages (50% non-English). The testing was performed via the Parcel accessibility checker.

The main issues were:

  • 86.1% of emails lacked a lang attribute on the first child of the <body> element. Apparently this has to be done (alongside adding to the <html> attribute, which 78.8% of emails lacked) as some email clients strip parts of the code before displaying it.
  • 85.7% of emails lacked a <h1> heading.
  • 78.4% of emails used a <table> for formatting, but did not set their role to presentation or none.
  • 61.6% of emails lacked discernible text for their links (e.g. using an image as a link, but providing no alt attribute for the image).
  • There are several more issues highlighted, each present in 9-45% of all emails.

Emails are a different beast to the rest of the web, and tend not to get much focus on their accessibility. I’m pleased there is an initiative aiming to change that.


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