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Accessibility Report July 2022
This is the first ever accessibility report from the Email Markup Consortium, intended to report on the state of a11y in the email industry.
99.9% out of 35,604 HTML emails tested contain accessibility issues categorised as “Serious” or “Critical”. These emails were from multiple industries, in multiple languages (50% non-English). The testing was performed via the Parcel accessibility checker.
The main issues were:
- 86.1% of emails lacked a
lang
attribute on the first child of the<body>
element. Apparently this has to be done (alongside adding to the<html>
attribute, which 78.8% of emails lacked) as some email clients strip parts of the code before displaying it. - 85.7% of emails lacked a
<h1>
heading. - 78.4% of emails used a
<table>
for formatting, but did not set theirrole
topresentation
ornone
. - 61.6% of emails lacked discernible text for their links (e.g. using an image as a link, but providing no
alt
attribute for the image). - There are several more issues highlighted, each present in 9-45% of all emails.
Emails are a different beast to the rest of the web, and tend not to get much focus on their accessibility. I’m pleased there is an initiative aiming to change that.
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