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Samsung Good Vibes (video, 3 minutes)

• An advert for Samsung Good Vibes; a messaging app that allows deafblind people to send Morse code – translated into text or voice for recipients – and receive responses as Morse code vibrations. The video shows a family struggling to care for and communicate with their deafblind daughter, forced to send her to a special school. By the end, she gains the skills and independence necessary to use the app to message her parents for the first time, who are also able to communicate back. I’m normally cynical about adverts designed to tug on the heartstrings, but this was quite beautiful and serves as a powerful reminder of the impact technology can have, and its ability to immeasurably improve lives.

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