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Nike upsets disabled community with limited supply of its ‘Go FlyEase’ shoe

• You may remember the issue of dai11y where I talked about Nike’s accessible new FlyEase shoes, which were available to buy for $120 from mid February, on an invite-only basis. The shoes’ hinged design allow its wearers to put them on and take them off, hands-free, potentially giving more independence to people who have physical disabilities such as cerebral palsy.
• However, resellers have snatched up the first batch and re-listed them online for up to $2,000. Nike is accused of “using disability” to hype up demand for their hands-free sneakers.
• TikTok user Louie, who has arthrogryposis, says “Nike could do more and could do better if they actually want the shoe to be accessible for people with disabilities, but they’re making money either way, so why would they care?”
• Nike says “Due to overwhelming demand, we are unable to serve all of our members at this time. More units and additional colorways of the shoe will be available this year.”

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